China Food & Hospitality Industry Trade Show Features Soy Protein Products

China Food & Hospitality Industry Trade Show Features Soy Protein in Bakery Products

Soy protein use in bakery products are becoming popular in China as indicated by the interest shown during the Food & Hospitality Industry Trade Show held in Beijing. Over 5,000 people attended the show where ASA-IM China was represented in the USA Food Pavilion. Over 40 large bakery companies visited the booth where they were able to sample bakery products and learn about the functional qualities of soy flour to make the pastry shell more uniform in color and its ability to hold the wheat pastry together to prevent cracking and splitting.

Tian Renlin at China Food & Hospitality Show

China's Soy Protein Technical Director Tian Renlin in ASA-IM booth

Soy Protein Technical Director Tian Renlin and Golden Seas Sales Manager explain soy benefits to show visitors

Left to Right: Country Director Phil Laney, Beijing Ag Trade Office Director LaVerne Brabant, U.S. Embassy Ag Counselor Maurice House, Soy Protein Technical Director Tian Renlin in front of the ASA-IM booth.

Chinas' Moon Cakes are the best selling item and largest single revenue source for most Chinese bakeries. Use of soy protein in this popular item attracted a great deal of visitor attention.

The activities of USSEC are made possible by producer checkoff dollars invested by the United Soybean Board and various State Soybean Councils, support from cooperating industry, and through the American Soybean Association's investment of cost-share funding provided by USDA's Foreign Agriculture Service.