International Festival in India Focuses
on Soy Food for the 21st Century

        ASA Director Dennis Jaeger and USSEC CEO Dan Duran participated in the international soy food exhibition and festival with the theme "Soya  – Food for the 21st Century" held in Chennai, India. The four-day event was organized by ASA-IM and the Soy Food Promotion and Welfare Association and included an "International Soy Foods Trends" seminar and a "Taste the Soy" workshop.

     At the seminar, which was attended by more than 100 soy food manufacturers, speakers from India, the United States, Thailand, Japan and Mexico shared their experiences in promoting soy foods. Two USSEC members, Wenger and Microsoy, along with ADM and Solae, were among the four U.S. participating companies. At the "Taste the Soy" workshop, over 200 recipes were entered into a competition for the most innovative and delicious products.

     While India is still a fledgling market for soyfoods, a great deal of progress has been achieved over the past six years. With continued promotional efforts, it is anticipated that by 2010, 1 million metric metric tons of soybean equivalent will be consumed as human food in India. Today, the figure stands at 650,000 metric tons.

Dr. Kavitha Reddy, ASA-IM Human Nutrition consultant in India speaks to the "Taste the Soy" workshop participants about sensory evaluation of their soy products.

. During the International Soy Food Trends Seminar, USSEC CEO Dan Duran speaks to soyfood manufacturers about improving their businesses using marketing techniques.