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ASA-IM Staff and Consultants From Around the Globe
Assemble for Annual Visioning Meeting

January 26, 2007 - Over 70 ASA-IM marketing and accounting staff from around the globe, working on behalf of U.S. soybean farmers, gathered in Cochin, India for the 2007 Regional Staff Meeting. This annual meeting provides the opportunity for each region to share successes, challenges, and discuss future opportunities for marketing U.S. soy worldwide. U.S. farmer/leaders Roy Bardole and Dennis Jaeger attended to provide the U.S. farmer perspective. USSEC staff were also on hand to listen, and to share ideas and program plans to coordinate global soybean marketing efforts.

"Marketing Soy Through Science" was the theme of this year's meeting with each region providing ideas from their respective markets and programs that may be adapted and applied elsewhere. Discussions focused on technical, scientific and marketing innovations that worked in a particular region.

Participants at Asia Regional Staff Conference
ASA International Marketing Staff and Consultants, U.S. farmer/leaders and USSEC staff, meet in Cochin, India to set vision to promote U.S. soy around the globe.
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The activities of the U.S. Soybean Export Council to expand international markets for U.S. soybeans and soy products are made possible by producer checkoff dollars invested by the United Soybean Board and various State Soybean Councils, support from cooperating industry, and through the American Soybean Association's investment of cost-share funding provided by USDA's Foreign Agricultural Service.
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